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Re: Will the betting scandal kill the NBA?
Will the betting scandal kill the NBA?
No Rather than booting Tim Donaghy from the sport, NBA commissioner David Stern ought to think about giving the disgraced referee a bonus. Judging from the intense media spotlight now trained on the recently feeble NBA, this little incident has actually made the league matter again. From the front page of sports sections across the country, to the lead item on sports news programs, this scandal has put pro basketball on the top of the public consciousness for the first time since the fated intersection of Ron Artest and a flying plastic cup. Donaghy has done more than Kobe Bryant and LeBron James ever could to make the NBA ---- if I may reference ESPN's recent moronic exercise ---- very now. Stern's league is suddenly Michael Vick now. Lindsay Lohan now. The fact that tarnished credibility is the reason for all this attention matters about as much as Lohan's alleged antics to her stardom. Get caught allegedly shaving points or sniffing coke these days, and people seem to care more about you. To quote Irish playwright Brendan Behan, "All publicity is good except your own obituary." And, evidently, the NBA is not as dead as Behan. The Donaghy incident has proven that some people actually still care about hoops, even if it's only with a freeway rubbernecker's curiosity. At least people are watching, waiting to see what happens next. That's more than you can say for the most recent NBA Finals that did about as well is the national ratings as re-runs of "That's So Raven". And besides, it's not as if the NBA had a whole heap of credibility to begin with. I can't tell you how many times I've heard casual basketball fans talk during playoff time and say things like, "Man, you know the Pistons are going to win tonight because the league wants this to go seven games." While that assessment may be wholly unfounded, a whole lot of people already assumed the refs were fixing games at the behest of the league. The specifics of the Donaghy situation just add a little more flavor to the already murky mix by adding the specter of sports gambling and organized crime. That sounds like compelling theater to me. Everybody loves a good Mafia drama, after all. Now, thanks to the man David Stern now vilifies, his struggling sport has become "The Sopranos." Lord knows the NBA could use similar ratings. If only Stern could write a more dramatic ending, he may have something here. |
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