William Hill

These remind me of Royalty, Like the Bank of England of the betting shops, not so many markets but ure guaranteed a payout when you win otherwise somebody gets beheaded for not doing their job properly.

Aye their great if not a little dull. Theyre the tightest at scot's 1-2-3 and if they go the lowest on a team and you can get a far better price elsewhere then it's a tip in itself. they cover the Scottish Junior football scene and also quite good for N Ireland and the like. Ive never had any complaints so i dont know what their customer service is like but if it's anything like the crap i have to endure from the girls in my local shop then that can't be good. Long gone are the days where they would make me coffee and then get off with me when i met them in a local disco.

Pros - A name that you can trust

Cons - limited markets in the events they offer

I agree that they are like Royalty in the fact that they leech off the general population and give nothing back.

Boring old school. No innovation. No new ideas. Two posts supposedly praising them...one says their prices are tight and the other comments on their lack of markets.

Like the other big bookies, content to make the most of the flat cap brigade who have always used them because they are on the local high street and always will untill they die.Problem with that is that they will die and I'm not sure the big four have a strategy to make up for their loss.