Yesterday evening's
Bettingzone Market News:
2140: After the nominations for this year's Brit Awards,
Leona Lewis looks set to sweep the board according to
Sky Bet.
Leona is nominated in four categories, including the major gongs Best British Female Solo Artist and Best British Album.
And
Sky Bet have installed Leona as heavy favourite in both, with the 2006 X-Factor winner 1/5 favourite to walk away with Best Female and 1/2 to win the award for best British album.
Helen Jacob, entertainment manager at
Sky Bet, said: "After rock artists dominated last year, this year's Brits sees resurgence of pop and, with four nominations each, Leona, Mika and Take That leading the way."
But
Paddy Power aren't so convinced it will be Leona's night. They make the
Arctic Monkeys' Favourite Worst Nightmare their 5/4 jolly for best album (it's 12s at
Sky Bet) with Leona only third favourite at 5/1 behind
Take That.
Darren Haines, spokesman for
Paddy Power, said: "Punters will have to decide whether 2007 belonged to pop or the Arctic Monkeys. It could well split The Brits betting like never before."
And they also reckon
Kate Nash could make a genuine contest in the Best Female category. The singer-songwriter is just 15/8 second favourite behind 10/11 shot Leona.
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Personally I think it's pretty much set in stone who's going to win although there is some competition in some of the categories.
Full list of nominations
One might think it's a little telling that right now
Paddy Power haven't put any odds up and
Sky Bet is currently unavailable due to maintenance. To be fair it's early days and ceremony's not until Wednesday 20th February. Plenty of time for mischief to happen.
Remember...Lily Allen's chances were pretty much nobbled last year just because of who her record company was. She won £100 off Tim Kash who bet her that she would win a Brit Award. She didn't think she'd win any!
Everyone who needs to know is in on it...which is why I was way off-the-mark last year...9/2 on the bloody Arctic Monkeys winning Best Album was a fooking gimme! I wasn't on it though!
